28 June 2012

Weyerbacher - Autumnfest NEW Label

Here’s the updated label for Weyerbacher Autumnfest as part of their packaging overhaul.  This is the 12oz bottle label and it remains at 5.4% ABV.  No hidden Jester in this one but the blackbird certainly looks familiar.

14 June 2012

Weyerbacher last Chance IPA Hitting The Shelves Soon


Thanks to WeyerbacherNat for the photo showing Weyerbacher’s new Last Chance IPA cases…about to hit the shelves.  This is the replacement brew for Hops Infusion and the original label release is here.

11 June 2012

Weyerbacher Brewers Select “Whiskey (Barrel Aged)”


The original label is here…but now some details on the beer and the naming of the beer for Weyerbacher’s next installment in the Brewers Select Series…”Whiskey (Barrel Aged)”:

Whiskey Barrel Aged” is a big, dark, malty Brown Ale aged in whiskey barrels. It comes in at 9.0% ABV and 27 IBU. We used a blend of six different malts to give this one notes of sweet dried fruits. The beer was then aged in whiskey barrels to impart big flavors of vanilla, oak, and whiskey.

As with all of our Brewers’ Select Series, there is only a limited run of 12 oz bottles available exclusively in the Weyerbacher Visitors Center and the rest of the beer is kegged and sent into the market for select bars and restaurants. Whiskey Barrel Aged is a once-and-done beer like the rest of them.

A Lesson in Labels and Names

We sometimes forget, as brewers, that there are lots of questions out loyal imbibers may have with regard to why some things are the way they are on a given label. To those that have done this for a long time, it’s business… get the labels approved to everyone can get the beer! But as a reasonably new person in the brewing industry, I often wonder what else goes into it. What challenges are there to overcome? This beer presented me with an opportunity to understand a bit more about the seemingly crazy label process, and this post gave me an opportunity to pull back the curtain for you… just a bit.