18 March 2011

Weyerbacher- IPA Project (No Love for NEPA)

weyerbacherFrom Dan:

 



The IPA Project
Every brewery seems to have an IPA of some sort. Some breweries have several. We currently sport two year-round IPAs in our line-up: the "Crotch Grabbing" Double Simcoe IPA and our Hops Infusion single IPA. Well, the time has come for us to mix things up a bit. Behold: The IPA Project.

Our plan is to create a new sessionable IPA to join our year-round portfolio and [gasp!] replace Hops Infusion. Yes, I actually wrote that. "How can you do this?!?" cry the masses! Well, for starters, we think you're really going to like what we're doing because YOU get to help us out! And don't worry; there is PLENTY of Hops Infusion to keep you happy for the time being. NO, you may NOT hoard it. BAD! BAD DRINKER! You already know that Hops Infusion is best fresh and fortunately we know you need to be weaned... so here's your sixish to nineish month warning.

In the meantime, we'll be releasing a new IPA 'test batch' each month starting the 4th week of March and roughly through August. These new IPAs will be done consecutively and are extremely limited: Only 15 barrels per batch. The IPAs will ONLY be available in draft to select bars and restaurants throughout Philadelphia, New Jersey and the Lehigh Valley (including the Weyerbacher Visitors Center). Each IPA will have a unique (and completely backstory-less) name like a random color or a verb. You, our loyal and rabid supporters will be able to submit feedback to us directly on our website and via tear-off cards located at each participating restaurant and bar.

The IPA Project does NOT replace the brewers Select Series, they will be continuing uninterrupted. So that's it. What do you think?
Here are the participating bars and restaurants where you can find the first IPA Project VERY CREATIVELY named "batch #3743″!
New Jersey:
The Stirling Hotel
Barcade
The Pourhouse
Coppermine Pub
The High Street Grille
Mexican Food Factory
Cloverleaf
Andy's Corner Bar

Pennsylvania - Lehigh Valley:
Pearly Bakers Alehouse
Weyerbacher's Visitors Center
Liberty Street
Porter's Pub
Keystone Pub
Reading
Canal Street Pub

Pennsylvania - Philadelphia:
The Hulmeville Inn
Isaac Newton's
Sidecar
Standard Tap
Kraftwork
JB's
Varga
Jose Pistole's
London
South Philly Tap Room
Capone's
Kite and Key
Spinnerstown Hotel
Craft Ale House
Union Jack's Glenside

04 March 2011

Weyerbacher–Blasphemy NEW Packaging

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We gave you the heads-up on Weyerbacher’s new branding just yesterday, so as much as I’d like to think this is part of it, I don’t think it is quite yet.  BUT….here’s your absolute first look at the new package design for Weyerbacher’s 11% ABV 750ml Blasphemy Ale.  We let you know the original Blasphemy brew was coming back..and Here it is.

03 March 2011

Weyerbacher New Branding/Logo! Updates (March 3 2011)

WeyerbacherWebFrom Dan:

Things have been crazy here at Weyerbacher. Trying to keep up with the incredible demand of late has kept our brew team and production team working overtime! It's a good problem to have a beer over! Anyway, we have some news here on our latest seasonal release, our latest one-off and some other tidbits as well.

Brand Re-Design
Yes, you've been telling us for years that we needed it and we're finally going to do it! Dan, Chris & Chris began work on the project a few months ago with consulting/design firm SSM Creative. A complete redesign of the Weyerbacher brand including new logo, packaging of all types, POS, etc. will finally be coming later this year. Thanks for all of your input and ideas over the years, we're finally able to put this redesign in motion. Cheers!

Dan W. & Crew

Slam Dunkel Returns! Our double Dunkel Weizen is back and shipping out to markets already. Slam Dunkel is unfiltered, 7% abv and full of great weizen taste with those hints of banana and clove you expect along with a hearty, deep malt palate. Available in March in all markets, both bottles and draft.

Heresy & Insanity Update: Since demand for our year-round beers has been so strong, we've fallen behind a bit on the production of these 2 bourbon barrel beers. Heresy is nearly done, with one batch still in barrels. But we've only shipped about half of the Insanity pre-orders and will be able to fill them all by the end of March. So if you haven't seen it yet in your area, relax, it's coming soon. Be sure to let your favorite beer store know you want some so they order it before it's gone.

Head Brewer Chris Wilson:
We have combined qualities of a hefeweizen and an IPA to make our latest Brewer’s Select beer, Oscar. Pilsner and wheat malts, German weizen yeast and a heavy dose of Hallertuaer and Saaz hops make up this delicious hybrid. It is light in color and refreshing like a hefe with the hoppiness of an IPA. Spicy clove and fruity notes blend well with the bready malts and Noble hop aroma. Oscar is available in bottles only at the brewery on Saturdays and will likely be gone in 2 weeks or so. Draft is available in key markets throughout the east.